Colors’ new strategy against Kapil’s new show
With just a few days left for Kapil Sharma’s new show, Colors has again played their trump card against India’s most funny man.
Kapil, who quit Colors earlier this year on a bitter note, is all set to make a comeback on April 23 with ‘The Kapil Sharma Show’ on Sony. The first episode of Kapil’s show will have Shah Rukh Khan as the guest.
As Kapil left Colors, the channel came up wtih a similar show ‘Comedy Nights Live’ to counter the popularity of Kapil’s ‘Comedy Nights With Kapil’. The twist in the tale, however, is that on April 23, while Sony will premiere the much awaited ‘The Kapil Sharma Show’, Colors will not air ‘Comedy Nights Bachao’. Surprised?
Well, it seems like the channel does not trust Krushna’s gang and so has come up with a new strategy. Colors has decided to air last year’s biggest blockbuster ‘Bajirao Mastani’ on April 23 at the same time as Kapil’s show. Also, the movie will be telecast without breaks. Yes, you heard it right. Colors does not want to risk its viewership during ad-breaks.